
Along with lots of luck, we humans have two skills that make us a thriving species in comparison to other fauna & flora. These two have made our ancestors stay alive and win the survival of the fittest race.Think about …

If you search online for social media strategy or tactics you will be bombarded with hundreds of article with tons of techniques. Some of them are great, while some are just fluff. But still they are worth taking a look, …

If building loyal followers on Instagram and reaching to wider audience is a goal of your marketing strategy – you have to plan to reach more accounts on Instagram. Enhancing your visibility will improve your chances of getting more engagement and growing …

I first came across this word when I started reading Avinash Kaushik’s articles. Where he has named his blog as Occam’s Razor. Do check out his articles, they are one of the best. But what is Occam’s Razor in the …

Earlier to build a brand from a commodity, marketers used to look at building brand equity, coming up with unique USPs, etc. But not anymore today’s its all about building your online crowd. There is nothing more powerful than it. …

Now that we reached halfway to the next year, let’s see some of the best social media campaigns Indian brands ran in May 2023. Before I mention those social media campaigns, let me tell you how I qualify them to …
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