Have you ever watched Gordon Ramsay’s Kitchen Nightmare? If you haven’t, let me tell you a little about it. It’s one of the most entertaining & informative shows out there. Basically Kitchen Nightmare revolves around how Gordon Ramsay, helps failing …
Checkout Abandonment Vs Cart Abandonment Both of these seem alike, but they are not. Cart Abandonment occur when a user exits the website or app without purchasing after adding a product or service to a cart. On the other hand, …
Rework by Jason Fried & David Heinemeier Hansson is a well written, concise & great book filled with insightful wisdom on changing how we work. Post-reading it gives you a new perspective, a different angle to look at your actions, and a …
All those long hours of marketing and strategy meetings or brainstorming sessions for the next viral social media campaign have no real sense if you fail to deliver your core marketing message. Even though many factors came into play to …
Before creating content, you may be looking at the brand’s voice, tone, and buyer persona. Conducting extensive research on the topic and following the best SEO practice to rank your content on search engines. But often marketers two important criteria’s. …
I read Ultimate Marketing Plan because someone I trust and who is a great salesman recommended his other book, Ultimate Sales Letter. At that time, I was in no mood to read something on sales, so I instead picked this …
Habits make us while practicing makes those habits. When I first stumbled upon The Practicing Mind by Thomas M Sterner, I thought this book was about boosting your brain’s grey cells or filling it with some brain exercises. Instead, after …
If content marketing fuels your business growth, or you are considering using it as a marketing channel, you should have a concrete content creation system. This will make the entire process of content creation smoother and faster. Although many key …
What is Negative Bias? It’s one of the cognitive biases where we humans (yeah, not just your customers😃) have a more significant impact of negative events on our psychological state than positive ones. So, you won’t remember winning 500 hundred …
Imagine this: you have to choose between spending 30 minutes in a cage with a either Killer whale or a Stonefish. Which one will you choose? And to make it more difficult, you can’t cheat. So don’t try to open …
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