Why Your Customers Are Hardwired To Take You Cynically?
What is Negative Bias? It’s one of the cognitive biases where we humans (yeah, not just your customers😃) have a more significant impact of negative events on our psychological state than positive ones. So, you won’t remember winning 500 hundred Ruppes rewards from your bank, but you will remember losing 500 hundred if your bank […]
Embrace Simplicity To Gain Advantage in the Market
All those long hours of marketing and strategy meetings or brainstorming sessions for the next viral social media campaign have no real sense if you fail to deliver your core marketing message.  Now many other factors come into play for a successful marketing plan, and on them getting the marketing message across is crucial. Being […]
Best Digital & Social Media Campaigns of May 2023
Now that we reached halfway to the next year, let’s see some of the best social media campaigns Indian brands ran in May 2023. Before I mention those social media campaigns, let me tell you how I qualify them to be here. They sparked my curiosity, connected with me emotionally, are sticky, tapping moments marketing, […]